Good web analytics is the key to better business in the 21st century. It allows businesses to move from repetitively doing what works to understanding “why” what they’re doing works or doesn’t. It prevents businesses from the insanity of doing the same thing over and over again while expecting different results. Most importantly, it provides the data needed to provide personalized marketing that speaks directly to customers.
Here’s a list of some of our favorite web analytic tools.
1. Google Analytics
Google Analytics is the is the go to starter tool for measuring data. It gives relevant information, it’s a decent tool and most importantly it’s free! It’s a great way to start collecting data. Google also provides Ad Grants to non-profits. It the words of Google “Imagine what you could do with $10,000 USD of in-kind advertising every month from Adwords.” Kissmetrics, another analytics tool that we recommend actually wrote a blog about the awesome things you can do with Google Analytics.
Speaking of Kissmetrics, they are a great web analytics tool specifically for online commerce businesses. They provide a simple and easy to use system for getting to know customers. Not only are they great for e-commerce, they provide a wealth of training and information on how to successfully use their tool and be successful.
Check out some of their great marketing guides!
3. Open Web Analytics
For those who prefer to use open source options, Open Web Analytics is exactly that. They are free, effective, and comparable to Google Analytics. Check out their “About OWA” page to learn more about this great open source option for web analytics.
Clicky is a powerful web analytics tool, and often the next step that businesses take from a free web analytics tool. The feature that makes Clicky stand apart from the rest is real-time analytics. Google Analytics and open source options have a data delay, but Clicky does not. If real-time data is an important part of your marketing strategy then Clicky is the way to go.
Keeping track of your website traffic and online marketing is essential for crafting successful marketing strategies in the 21st century. Businesses and organizations that are just starting out don’t need to miss out. There are a variety of free and economical options to grow your business with analytics.